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About us

Our story.

Every organisation has a story of what it could become. Visual storytelling + action-led branding.
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Most of the organisations we work with aren't short of ambition.

They're full of talented people, good ideas and leaders who care deeply about what they're trying to achieve. Often, there's a strong sense of where they want to go too. They can see an opportunity to grow, to change something that matters, to create a better experience for their people or customers, or simply to become a better version of the organisation they already are.

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The difficult part is turning that ambition into reality.

Because organisations are complicated. Priorities compete. People see things differently. Ways of working become established over time. What once made perfect sense can start to hold you back. And when you're immersed in something every day, it can be incredibly difficult to see what's really getting in the way.

We think of those things as interference. Not because organisations are broken. Far from it. More often, the potential is already there, it can just be difficult to access.

Sometimes what helps is another perspective. Someone prepared to ask a different question, challenge an assumption, make an unexpected connection or help you see something that was there all along.

That's often where our story becomes part of yours.

Dark blue inkblot resembling a question mark and an exclamation mark on a white background.
Two different journeys. One shared belief.

H2 and Be That Difference didn't start in the same place.
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For more than 20 years, H2 has been exploring what helps people and organisations change. Working with leaders and teams to look beneath behaviour and better understand the perceptions, assumptions and conditions that shape how people think, act and perform.

Be That Difference approached the same question from another direction.

Through strategy, brand, creativity and communication, we were helping organisations make sense of complex ideas, articulate what made them different and create experiences capable of changing how people think and feel.

Over time, we began to recognise something important. Although our skills were different, we were both interested in essentially the same thing.

What creates meaningful change?

We'd seen that changing what people see can change what they believe. That what people believe influences the choices they make. And that when people begin making different choices, different outcomes become possible.

The more we worked together, the more obvious it became that these weren't two separate stories. They were different parts of the same one. So we brought them together. Because real challenges don't respect boundaries.

The more time you spend working with organisations, the more you realise that the challenge you start with isn't always the challenge you end up solving. You might begin by talking about strategy and discover that the real barrier is whether people believe in it.

You might be asked to improve communications and find there isn't yet enough clarity about what needs to be communicated. Or a conversation about culture might uncover something deeper about leadership, systems or the everyday experiences shaping how people behave.

Everything is connected.

3D abstract design with pink and white circular shapes, arrows, and dotted patterns on a black background.

That's one of the reasons bringing H2 and Be That Difference together made so much sense. It gives us the freedom to follow the challenge wherever it takes us, rather than trying to make it fit the service we happen to provide.

We can spend time understanding what's really going on, bring the right combination of thinking and expertise around it, and then help make the answer real.

Today that means strategists, transformation specialists, coaches, designers, storytellers, filmmakers, developers and creative thinkers can all contribute to solving the same challenge. Yours.

We don't arrive with your answer. We don't believe that's our role. You understand your organisation in ways we never could. You know its history, its people, its pressures and its possibilities.

Our role is to bring another perspective. To ask questions that create better conversations. To challenge assumptions when they need challenging. To bring different voices and perspectives into the room. And sometimes simply to help you see something that's difficult to see when you're standing too close to it. Then, together, we can begin to imagine what could be different.

And because we bring strategy, transformation and creativity together, we can help turn that possibility into something tangible, something people can understand, experience and act upon.

Because the hero of this story isn't us. It's you.
Think Differently. See more possibility.

Those words sit at the heart of why H2 and Be That Difference came together.
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We believe there is potential in every organisation, in its people, its ideas, its relationships and in what it could become. Our role isn't to give you that potential. It's to help you see what's getting in the way of it and work alongside you to remove the interference.  That can take us into very different places.

We might be helping a leadership team rethink a challenge they've been wrestling with for years. Creating a shared sense of purpose that connects thousands of people. Helping shift a culture through better leadership and better conversations. Reimagining how an organisation positions itself in the world.

Or it might mean taking one important idea and turning it into a piece of creative work powerful enough to make somebody stop, think and act. The output changes because the challenge changes.

What remains consistent is the belief that if we can help people think differently, they can begin to see more possibility. That's where change really  starts, and where your next chapter begins.

We can't tell you exactly what your organisation could become. And, if we're doing our job properly, we won't pretend that we can. What we can do is explore that question with you.

We can bring curiosity, challenge, experience and creativity. We can help you look at familiar problems differently and explore possibilities you may not have considered. And when we find something worth pursuing, we can help you turn it into reality.

There will always be new challenges and new interference. That's part of being an ambitious organisation.But we've seen what can happen when people create the space to question, imagine and see things differently.

New possibilities emerge. People begin to see their part in them. And ideas that once felt ambitious start to feel achievable.

That's the journey we're here to support. Not as the hero of your story, but as the people alongside you, asking, challenging, imagining, creating and helping you unlock more of the potential that's already there.

Unlock potential. Together.

Meet the team

Rachael
Operations Director
Paul
Director
Craig
Director
Simon
Transformation Director
David
Head of Creative
Ben
Head of Motion
Sophie
Studio Manager & Designer
Sam
Photographer
Lewis
Graphic Designer
George
Digital Designer
Luca
Digital Designer
Josh
Web Developer
Georgia
Studio Manager & Designer

hello@h2.co.uk

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+44 (0) 1225 302473

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