Client Services Director / Book Lover

With well over 20 years of expertise in the marketing and branding industry.  “I started on this journey after travelling in Oz when I was 20 and got introduced to a fella who was creative director at an ad agency in Sydney.  I thought, "What a cool job, I could do that”.  After completing a BA in Marketing in 2003, he went on to work in both client-side and agency, founding Bristol-based agency Tenristol in 2010 before setting up Be That Difference in 2023.  

“I’d say I am creative but cannot draw for toffee.  What I love about my role is combining intellectual rigour with creative solutions. I believe great relationships are key to delivering great solutions. My role has been as much about developing lasting relations with clients as anything else - I have even been invited out to a client's home for the Xmas celebrations.  Getting to know clients, their challenges and ambitions and working collaboratively to develop creative solutions that deliver results. That's what I'm all about”.

Outside of work, Craig’s happy place is in his campervan with my family, overlooking a nice beach somewhere. “Although this is an increasingly reluctant sale to my two (almost) grown-up kids”.

Teaming Up

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