Sick of using generic stock images and having to pay royalties? We can offer an alternative for your website needs

Website photography is a growing industry – there’s no better time than now get involved!

The first step in deciding which photographer you need isunderstanding what each photographer can do, what type of photography you needand why bespoke shots are preferable to stock images. We'll go over that hereso that we can guide you toward making the best decision possible!

What Type of Photography Do You Need?

Web photography is a broad concept, as it really refers toany photos that are going to be used online. This can include images ofproducts for landing or product pages, location shots to showcase yourcompany’s HQ, and portrait photography of your team, for example.

Before hiring a web photographer, dig a little deeper andthink about what type of images you want to use on your website. If you’recreating a site from scratch or rebranding your business, you may need numerousdifferent types of images, in which case you may decide to work with multiplephotographers or to find a photographer who can offer various services.Alternatively, if you’re planning a partial update to your site, you may wantto search for a photographer who specialises in the type of shots you need.

Location and Aerial Shots

Traditionally, authentic aerial shots could only be obtainedby taking a camera up in an aeroplane or helicopter and most companies don’thave the budget for such luxuries! Fortunately, new technology has made iteasier than ever for companies to commission custom aerial and location shots.

With drone photography Bath, for example, you can arrangefor aerial shots to be taken that will showcase your business or your premises.Alternatively, you may want to work with a drone operator Bristol to takelocation shots that feature your products or team. If so, we can incorporatecreative still life photography into the sequence to maximise the impact of thesubjects.

Product Photography

Product photography is one of the most important types ofimagery for online businesses. After all, you want your products to be viewedat their best if you’re going to convert users into customers and there’s nobetter way to do that than with specialist product photographer.

Remember – not all product photography is the same, so youmay want to find a photographer who specialises in the type of productphotography you need. From a food photographer Bath to clothing photographers,finding someone with the skillset you need can enhance the final images andensure your products are showcased effectively.

Product pics are a type of still life photography, and ittakes experience and expertise to get it right. While there are many still lifephotography tips out there, working with a professional photographer can saveyou time and money in the long run. Just take a look at famous still lifephotography to see what can be done with professional experience and expertcreativity.

Portrait Photographs

If you want to include images of your staff on your website,then you’ll need a portrait photographer who can put people at ease and deliveroutstanding images. The style of the portraits you use can say a lot about yourbusiness, so use this to your advantage and make sure that your team pagereflects your brand’s personality.

A young and creative business can fare well with fun,relaxed team images, for example, whereas a more traditional firm may prefer touse more formal photographs. Similarly, team shots or behind-the-scenes stylephotography can be used to give your target audience a glimpse of what it’slike to work with your brand.

Stock Images vs Custom Shots

Stock images are widely available, and many people see themas an easy way to access images for websites. However, there are manydisadvantages associated with using stock photographs. Firstly, you’ll need toconsider the cost involved. While stock images may seem relativelycost-effective at first, many platforms require an ongoing subscription andthis can add up to a considerable amount over time. In fact, it’s often morecost-effective to hire a photographer to take custom web photography than it isto keep using stock images for an extended period of time.

Secondly, the quality of stock images can be disappointing,and this will reflect badly on your business when users view your website. Somestock image providers allow anyone to upload and sell photographs, which meansthere is a considerable difference in the quality that’s available. If youdon’t want low quality images to affect your hard-won brand reputation, don’trisk using stock images on your website.

Finally, using stock images means that your websitephotographs are highly likely to be viewed elsewhere on the web. Ashigh-quality stock images can be hard to come by you could spend a large amountof your budget on licensing, only to find that your main competitors are usingthe exact same images to entice customers.

Hiring a professional web photographer and having customimages created will allow you to overcome these challenges and ensure that youhave top-quality, bespoke photographs to use on your website and your marketingmaterials.

Hiring the Right Web Photographer

No matter how many photographs you need, it’s important tofind the right photographer. By doing so, you can get the best still lifephotography to display your products online and use these images to generateinterest and maximise conversions.

By doing your research and finding photographers withexperience in the type of photography you need, you can ensure that you’ll getthe best results. Similarly, checking out customer reviews and reaching out tophotographers to discuss your ideas will help you to determine whether aparticular photographer is the right fit for an upcoming project.

So, what are you waiting for? To learn more or to talk aboutyour web photography in more detail, contact H2 Creative now on 01225 302473 oremail us at hello@h2.co.uk.

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