Ti2 Titanium is proud to produce carefully handcrafted jewellery from pure titanium in the idyllic countryside town of Bradford on Avon. They’ve been at it for over three decades, making Ti2 one of the UK’s most established titanium jewellery manufacturers.
Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.
The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.
We were tasked with leading the photography and videography of various jewellery collections for Ti2. Our team looked for suitable shooting locations, models, and themes to bring each collection to life. The material we have generated has been used in many marketing streams, including paid social, organic social, website, brochures, and traditional advertising.
To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.
Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.