The target audience is the current customer base of Bryant Dental products, as the trailers will be released and promoted through their social channels.
The first trailer
focuses on the excitement by not revealing too much straight away. The concept of an orb breaking free from the stresses and strains of everyday life by going on a journey of discovery, avoiding any obstacles that may come in its way and feeling free to enjoy life.
The second trailer
is essential to show how and what will make the user’s life easier — revealing the user interface, interacting with the software, and potential situations.
The third trailer
is the big finale of the campaign. The focus is to communicate the most essential and unique aspect of the software. Showing how the software is connected to a network of user-populated data from other dentists around the UK and how the AI software uses this to predict diagnoses, symptoms and much more.
The campaign was successful by exceeding the target number of users to sign up for the beta release of the software.