Paul Ainsworth - Food Photography

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Paul Ainsworth chef-patron at Paul Ainsworth at Number 6 in Padstow Cornwall, awarded a Michelin star in 2013 and has four AA Rosettes. He also owns Cafe Rojano, Mahe Cookery School, The Townhouse Hotel and The Mariners Pub in Rock.

“Utterly blown away by how incredible you have captured everything we work so hard to do everyday. Your incredible to work with and your humbleness and humility is so inspiring, and I can see why you are so good at what you do.” — PAUL AINSWORTH

Task

To work with Paul and his team over a period of two years to capture all aspects of the businesses. Having worked with some of the leading chef’s in the UK, Andrew has a natural instinct on how to capture all the details that have gone into creating stunning dishes. When photographing The Townhouse for example, he wanted to show the finer details of the rooms from creative angles to entice the viewer but not show the standard wide angle shot of a room, he wanted that part to be a surprise when the guest enters the room.

The target audience is the current customer base of Bryant Dental products, as the trailers will be released and promoted through their social channels.
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The first trailer focuses on the excitement by not revealing too much straight away. The concept of an orb breaking free from the stresses and strains of everyday life by going on a journey of discovery, avoiding any obstacles that may come in its way and feeling free to enjoy life.
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The second trailer is essential to show how and what will make the user’s life easier — revealing the user interface, interacting with the software, and potential situations.
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The third trailer is the big finale of the campaign. The focus is to communicate the most essential and unique aspect of the software. Showing how the software is connected to a network of user-populated data from other dentists around the UK and how the AI software uses this to predict diagnoses, symptoms and much more.
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The campaign was successful by exceeding the target number of users to sign up for the beta release of the software.

Paul Ainsworth - Food Photography

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Their wine festivals are extremely popular events, with thousands attending each year. It takes meticulous planning, strategic thinking and we work closely with their internal Events Team to produce high-quality designs to help bring this event alive and continue to make it a memorable experience.

Task

Work

Brand Guidelines Book for the Event
102 page A5 Event Programme
16 page A5 Fine Wine Room Programme
Social media static and animated posts to promote the upcoming event, aiming to build the hype and sell tickets.
Event signs - including stage backdrops, directional signs and wine maker stall signs
Animated digital screens
Dance-floor graphics and DJ booths designs
Exhibition orders and information desk/room which we designed to look like their delivery wine boxes
Bespoke illustrations of wine bottles, people, and wine related objects (such as wine glasses and barrels)

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Paul Ainsworth - Food Photography

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The Wine Flyer brand is very much concentrated around travel and bringing those experiences home. As with certain sounds, songs and smells, taste can be a evocative sense in recall for special memories. Their photography is the meeting point of taste and place. It is suggestive enough to evoke a sense of a place, an occasion or a moment, but gives the viewer space to explore their own tastes and memories – to travel to the places that mean most to them.

Task

The Wine Flyer tasked us with taking both still photography and video for their go-going ‘Taste of Place’ campaign.
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Having discussed the brief with the client, Montpellier was chosen as our main location base due to its access to the famous wine region in the south of France. Plus, the versatility of the architecture from the old city to the new. One scene could look like the French Riviera, but just around the corner, the architecture could change to be shot to look like an old rustic French courtyard.
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Our team then set about creating mood boards and storyboarding the content we wanted to capture over a 5 day trip. We planned every aspects of the trip including travel, accommodation and relevant places to visit whilst we were there and provided the client with a full itinerary. We then sent our team, along with the client, out to France on a journey to capture both still and motion content intended for use as marketing material across various customer channels. and video that would be used in a national TV advertising campaign as well as an In-Flight TV ad. This was to be displayed before every film on long-haul British Airways flights. These shots covered product-specific, lifestyle and generic B-roll.
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Shoots like this involve a lot of work. There were some extremely long days, starting with early mornings to make sure the best possible moments are captured in the best conditions. However, this is nothing our experienced and dedicated team cannot handle. Using our experience, we can make your campaign an efficient and cost-effective solution to your content marketing.
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Result – Over the 5 days, we managed to produce 400+ client-selected images and over 3-hours of versatile marketing assets for the TV and social media campaigns.

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“Love working with the whole team at H2. When on location, it feels like working with an extension of our team. The guys are great to be around, get the vision and are always keen to try different approaches.
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The dedication to getting the shot has always been admired; from detailed recces to sitting in the perfect spot for 5 hours – we are always delighted with the shots and footage delivered.”

Holly
Marketing Manager
The Wine Flyer

Paul Ainsworth - Food Photography

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Celebrating 20 Years of Sustainable Impact with the Leather Working Group

A global non-profit, multi-stakeholder initiative driving sustainability and transparency in the leather supply chain.

Challenge

To celebrate its 20th anniversary, LWG wanted to create a powerful visual centrepiece for its gala dinner at the leading international leather fair in Milan.The event would bring together members, brands, and partners from across theworld, a fitting moment to reflect on two decades of impact and look ahead to the future.

The Brief

To craft an engaging, multi-screen animation that captured LWG’s global storyfrom certification and collaboration to its vision for a sustainable future.

Our Approach

Working closely with the LWG communications team, we used our Double Diamond framework to guide the creative process, from discovery to delivery. Discover: We explored the essence of LWG’s mission, history, and stakeholder community, identifying key milestones and emotional touchpoints that defined their 20-year journey.

Define: We shaped a narrative centred on collaboration, progress, and purpose weaving together impact data, human stories, and sustainability commitments into a single, cohesive storyline.
Develop: Using curated stock footage, custom motion design, and LWG’s visual identity, we developed a cinematic animation that celebrated the organisation’s global influence while setting an inspiring tone for the evening.
Deliver: The final five-screen film debuted in Milan, creating an immersive visual backdrop that resonated with guests and captured the spirit ofcelebration.

The Result

The animation became the emotional heartbeat of the event, uniting attendeesin reflection and pride. The video’s combination of storytelling, visual design, and sustainability messaging elevated the experience, setting the tone for a night that celebrated collaboration and purpose.

Client Feedback

“I just wanted to drop you a line to say a heartfelt thank you for our fabulous video. It looked incredible on site, and we had so many compliments”. Debbie Burton, Leather Working Group

Impact

Delivered within a four-week production window
Premiered on a five-screen installation at LWG’s global 20th anniversary event in Milan
Garnered widespread praise from attendees and industry leaders

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Conceptualising Tom Speight’s fourth album, Perfect Strangers, following the blooming success of Love & Light.

The Artist

Tom Speight is a London-based singer-songwriter known for his warm, acoustic-driven sound and deeply personal storytelling. Blending indie-folk with subtle pop sensibilities, his music captures the quiet complexities of love, loss, and human connection with an honesty that resonates widely.

The Brief

To develop a visual identity and album artwork for Perfect Strangers that reflects the emotional core of the record. We aimed for the artwork to feel understated, cinematic, and deeply human – mirroring the album’s introspective tone while maintaining a sense of continuity with previous releases.

Our Approach

Discover: We began by immersing ourselves in the sounds of Perfect Strangers, involving a deep dive into the album’s lyrics and themes – and we even spent some time with Tom in the recording studio.
Define: We unearthed a clear creative direction that captures the emotional tension at the heart of the album: being physically close yet emotionally distant. We defined key visual directions such as minimal composition and cinematic lighting, evolving Speight’s visual identity towards the refined and mature.
Develop: We gathered references from photography and film that succeed in capturing quiet, human moments. Using this as a guide, we composed our photography of Speight alongside tonally consistent typography to build the album’s conceptual identity.
Deliver: The chosen creative direction was executed across the album artwork, digital assets and merchandise with precision and consistency, ensuring that each deliverable felt connected and considered.

The Result

The final visual identity for Perfect Strangers cohesively captures the emotional essence of the album, resonates with its audience and seamlessly extends the evolving artistic world of Tom Speight.

Deliverables

Album cover (primary artwork)
Vinyl and CD packaging (front, back, inner sleeves)
Digital assets (streaming platforms, social media, banners)
Billboard release banners
Tour merchandise

Album Single Covers

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Composing the visual identity of Turin Brakes’ 10th studio album, Spacehopper (after 25 years as fans of the band!).

The Artist

Turin Brakes are an English indie rock band formed in 1999,best known for their warm acoustic sound, introspective lyrics, and understatedmelodies. Comprised of Olly Knights, Gale Paridjanian, Rob Allum and EddieMyer, the band gained early attention with their Mercury Prize–nominated debut album The OptimistLP in 2001.

The Brief

To create a visual identity that celebrates the band’s10-album milestone, as well as their enduring partnership and evolution insound. We wanted this project to feel reflective yet forward-facing – capturingthe music’s signature warmth, introspection and subtle sonic experimentation.At the heart of the album’s visual identity was an original digital animationby Sam Holliday, which served as the creative anchor, informing the albumartwork, promotional assets, and digital experiences.

Our Approach

Discover: We explored the band’s visual and musicalheritage alongside the creative potential of Sam Holliday’s animation. Weanalysed how motion, texture, and pacing could mirror the band’s organic soundand long-spanning journey.
Define: We established the emotional direction of theproject by leaning into the lyrical themes of time, memory, and quiettransformation – all with a subtle nod to the 80’s.
Develop: We re-created Holliday’s anchor animation into astatic high-resolution illustration that could be used across all aspects ofthe album’s marketing. We tested how animated sequences could translate intocompelling static compositions while remaining consistently striking.
Deliver: We produced a cohesive range of physical anddigital assets. Motion excerpts, looping visuals, and adaptable compositionsbrought the identity to life across streaming and social, while carefullycurated stills ensured impact in static formats like vinyl, CD and allmerchandise and promo material.

The Result

The final visual concept reflected a timeless yetcontemporary aesthetic — one that honours Turin Brakes’ roots while presentingtheir tenth album as a thoughtful, visually distinctive new chapter in theirmusical timeline.

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A seasonal campaign designed to enhance visibility and drive engagement across Kingstons’ key local markets.

The Client

Kingstons Estate Agents is an independent property agencybased in Wiltshire, with offices in Melksham, Trowbridge and Bradford on Avon.They have a strong reputation for helping buyers and sellers navigate theproperty market with a personal touch, by combining in-depth local knowledgewith modern marketing techniques.

The Brief

To continue building Kingston’s visibility and presenceacross the communities in which they operate, having worked closely with theagency over many years. The campaign needed to reinforce their position astrusted local experts while keeping the brand fresh and engaging.

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Our Approach

Discover: We began by analysing competitor campaigns tounderstand what was performing well within the local property market, alongsidereviewing previous seasonal campaigns we had created for Kingstons. Thisallowed us to identify both strengths and gaps in the landscape, leading us toexplore a new creative direction that would stand out while still feeling trueto the brand.
Define: From this, we established a clear direction – toreinforce Kingston’s position as local experts while celebrating the uniquecharacter of each location via an illustrative approach. These would showcaseiconic viewpoints across Melksham, Trowbridge and Bradford on Avon.
Develop: We created a series of bespoke illustrationsin-house, carefully crafting each scene to present the locations in anaspirational, idyllic light. Subtle brand integrations were woven into theartwork, ensuring Kingstons remained present without overpowering the visuals,while designs were adapted across formats to maintain consistency and impact.
Deliver: The final campaign was rolled out across a fullsuite of print and digital assets, which were distributed across the localareas both physically and on social media.

The Result

The campaign successfully boosted Kingstons’ visibilityacross Melksham, Trowbridge and Bradford on Avon, with the bespokeillustrations capturing the desired attention. Overall, the campaignstrengthened community connections, increased brand recognition, and created avisually cohesive, memorable experience for both buyers and sellers.

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Launching AB Dynamics’ GTS 120, their most powerful vehicle target platform.

The Client

AB Dynamics are a UK-based developer specialising in automotive test and verification solutions. They supply track and lab testing products worldwide, creating more efficient, safe and sustainable vehicles.

The Brief

To showcase AB Dynamics’ latest feat in automotive safety engineering, the GTS 120. We set out to develop an impactful digital launch campaign that demonstrates the new GST 120 Plus as a solution for meeting the latest ADAS and AV testing requirements, using animations to bring the product’s capabilities to the forefront.

Our Approach

By working closely with the team at AB Dynamics we navigated the creative process from development to delivery.

Discover: [need some more info here]
Define: We sought to highlight the defining aspects of the GST 120, identify its key stakeholders and bring to the forefront its most punchy, grabbing qualities.
Develop: Once the visual style was cemented, we used our 3D capabilities to replicate a true-to-life model of the product. This allowed us to push its visual fidelity and freely animate in new, dynamic ways beyond the raw video footage alone.
Deliver: The final delivery featured a series of videos merging graphic design, video footage, and a mix of 2D and 3D animation. These videos and graphics made an impact across several social media platforms including LinkedIn and Instagram.

The Result

The designed static materials from this campaign are now the eye-catching staple of AB Dynamic’s social accounts, and the video content garnered significant engagement on all the platforms to which it was released – ensuring the impact of this highly-advanced new release was felt among clients.

Client Feedback

“The whole team has done a great job and more than met our expectations under that crazy timeframe. Well done and thank you!” Michelle Williams, AB Dynamics.

Impact

Delivered within a four-week production window
Premiered on social media platforms including YouTube and LinkedIn

Paul Ainsworth - Food Photography

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Task

Result

We were absolutely thrilled when Love & Light hit No. 1 on the Official Independent Album Breakers Chart, and even more excited when we received a No. 1 plaque for our involvement in the project. Working with Tom and his team was a true collaboration, and it’s always so rewarding to see how our design work complements the music in such a meaningful way.

“Collaborating with H2 on my album ‘Love & Light’ was a fantastic experience. Their innovative ideas and creative talent shone through in every aspect of the project. The team’s professionalism and friendly nature made the process smooth and enjoyable. I am extremely pleased with the outcome and will definitely be working with H2 again!”

Tom Speight

Promotional Marketing & Merch

Paul Ainsworth - Food Photography

Photography

114

Task

1. Rebrand Goldstar’s visual identity to align with their reputation for innovation and trustworthiness.
2. Develop comprehensive brand guidelines to ensure consistency across all marketing materials.
3. Design and build a responsive website that showcases Goldstar’s services and enhances user experience.
4. Create bespoke CMS user guide for their stuff to update the website.

Our Approach

H2 collaborated closely with Goldstar to understand their brand values, target market, and business objectives. Our approach included the following key steps:

Logo Rebranding:
We rebranded Goldstar’s logo, retaining the iconic star to preserve brand recognition while modernizing the design to reflect their forward-thinking approach.

Brand Guidelines Development:
We developed extensive brand guidelines, defining typography, layout, and color schemes tailored to professionals in the transport and cargo shipment industry. This ensured a cohesive and professional look across all platforms.

Photography Curation:
We gathered powerful and bold photography that embodies the new brand identity, highlighting Goldstar’s modern fleet, cutting-edge technology, and dedicated team. This also involved digitally retouch vehicle livery to stock imagery.

Website Design and Development:
Our team designed and built a responsive website, ensuring optimal performance on all devices. The new website not only looks aesthetically pleasing but also provides an intuitive user experience, making it easy for clients to navigate through Goldstar’s range of services.

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The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.

Visit the new Ti2 site

Task

Work

To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.

Results

Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.

The redesign process was well-received by customers who appreciated the modern design and improved user experience. Customers specifically praised the streamlined checkout process and the ability to customise products. As a result of the updated branding and website design, Ti2 saw a notable increase in sales, with customers finding it easier to navigate the website and make purchases. The overall result was an improvement in customer satisfaction.