Averys began in 1793 and over the years, the family has built its reputation as one of the UK’s most pioneering wine merchants. Today, it is 5th generation Mimi Avery introducing a new generation of wine lovers to Averys. At the heart of what they do – and have done for over 220 years – is share their passion for wine. They really do love discovering wines with a story to tell – whether for everyday drinking or fine wines for the cellar.
Even companies that have been around for 220 years need to market their products in a modern way and the last Black Friday campaign was no different. Our brief was pretty open and allowed us to have some fun creating an offer that there would be a stampede for. Subsequently, the offer sold out within a couple of days of going live across the social media platforms.
The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.
To create a social media campaign to sell a Six Bottle Black Friday offering. This involved storyboarding an animated campaign and once approved, writing the post content, photography of the product, photo retouching, production of the audio and the animation of the final digital video in both 1:1 and 1080p formats.
To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.
Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.