Ti2 Titanium Jewellery is a UK-based jewellery brand that creates unique pieces made from lightweight and durable titanium. H2 was tasked with the challenge of bringing the brand and website forward to a new consumer audience.
To refresh Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand’s British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand’s collections, showcasing the unique features of each product, and highlighting the jewellery’s exceptional quality. The new website featured beautiful photoshoots of their Chaos Collection, Woodland Collection, Black Collection, Best Sellers Collection, Gemstone Collection, and Safari Collection, highlighting the unique features of each product.
The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.
Task
Ti2 Titanium Jewellery is a British jewellery brand known for its high-quality hypoallergenic titanium jewellery. Despite their exceptional product quality, the company's website and branding was outdated and needed a revamp.
Work
To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.
Results
Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.
