Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

We have been privileged to have worked for Laithwaites Wine for over 3 decades. While on this amazing journey we have provided nearly all the services within our offering.

Direct Mail and targeted mailings have always been at the heart of Laithwaites marketing strategy, and their continuity upgrade mailings are a big part of this. The plan provides customers with a regular supply of superb quality wine on a 8 or 12 week cycle. These always include a fantastic introductory saving and further discounts on any cases you choose to take.

Task

To create a direct mail pack including introduction letter, 12pp brochure, free gift flyer and a saving voucher. This pack was designed utilising Laithwaite’s new brand guidelines and also included business partner branded packs for British Airways and The Sunday Times Wine Club.

The target audience is the current customer base of Bryant Dental products, as the trailers will be released and promoted through their social channels.
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The first trailer focuses on the excitement by not revealing too much straight away. The concept of an orb breaking free from the stresses and strains of everyday life by going on a journey of discovery, avoiding any obstacles that may come in its way and feeling free to enjoy life.
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The second trailer is essential to show how and what will make the user’s life easier — revealing the user interface, interacting with the software, and potential situations.
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The third trailer is the big finale of the campaign. The focus is to communicate the most essential and unique aspect of the software. Showing how the software is connected to a network of user-populated data from other dentists around the UK and how the AI software uses this to predict diagnoses, symptoms and much more.
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The campaign was successful by exceeding the target number of users to sign up for the beta release of the software.

Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

We have been privileged to have worked for Laithwaites Wine for over 3 decades. While on this amazing journey we have provided nearly all the services within our offering.

Having worked with H2 previously, to brand and launch the trio of national Union Jack stations, Jack turned to us to help create branding and launch material for the show. The show can be heard across the group’s six radio stations every weekday from 7 to 9am.

Task

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Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

We have been privileged to have worked for Laithwaites Wine for over 3 decades. While on this amazing journey we have provided nearly all the services within our offering.

Their wine festivals are extremely popular events, with thousands attending each year. It takes meticulous planning, strategic thinking and we work closely with their internal Events Team to produce high-quality designs to help bring this event alive and continue to make it a memorable experience.

Task

Work

Brand Guidelines Book for the Event
102 page A5 Event Programme
16 page A5 Fine Wine Room Programme
Social media static and animated posts to promote the upcoming event, aiming to build the hype and sell tickets.
Event signs - including stage backdrops, directional signs and wine maker stall signs
Animated digital screens
Dance-floor graphics and DJ booths designs
Exhibition orders and information desk/room which we designed to look like their delivery wine boxes
Bespoke illustrations of wine bottles, people, and wine related objects (such as wine glasses and barrels)

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Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

We have been privileged to have worked for Laithwaites Wine for over 3 decades. While on this amazing journey we have provided nearly all the services within our offering.

The Wine Flyer brand is very much concentrated around travel and bringing those experiences home. As with certain sounds, songs and smells, taste can be a evocative sense in recall for special memories. Their photography is the meeting point of taste and place. It is suggestive enough to evoke a sense of a place, an occasion or a moment, but gives the viewer space to explore their own tastes and memories – to travel to the places that mean most to them.

Task

The Wine Flyer tasked us with taking both still photography and video for their go-going ‘Taste of Place’ campaign.
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Having discussed the brief with the client, Montpellier was chosen as our main location base due to its access to the famous wine region in the south of France. Plus, the versatility of the architecture from the old city to the new. One scene could look like the French Riviera, but just around the corner, the architecture could change to be shot to look like an old rustic French courtyard.
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Our team then set about creating mood boards and storyboarding the content we wanted to capture over a 5 day trip. We planned every aspects of the trip including travel, accommodation and relevant places to visit whilst we were there and provided the client with a full itinerary. We then sent our team, along with the client, out to France on a journey to capture both still and motion content intended for use as marketing material across various customer channels. and video that would be used in a national TV advertising campaign as well as an In-Flight TV ad. This was to be displayed before every film on long-haul British Airways flights. These shots covered product-specific, lifestyle and generic B-roll.
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Shoots like this involve a lot of work. There were some extremely long days, starting with early mornings to make sure the best possible moments are captured in the best conditions. However, this is nothing our experienced and dedicated team cannot handle. Using our experience, we can make your campaign an efficient and cost-effective solution to your content marketing.
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Result – Over the 5 days, we managed to produce 400+ client-selected images and over 3-hours of versatile marketing assets for the TV and social media campaigns.

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“Love working with the whole team at H2. When on location, it feels like working with an extension of our team. The guys are great to be around, get the vision and are always keen to try different approaches.
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The dedication to getting the shot has always been admired; from detailed recces to sitting in the perfect spot for 5 hours – we are always delighted with the shots and footage delivered.”

Holly
Marketing Manager
The Wine Flyer

Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

Celebrating 20 Years of Sustainable Impact with the Leather Working Group

A global non-profit, multi-stakeholder initiative driving sustainability and transparency in the leather supply chain.

Challenge

To celebrate its 20th anniversary, LWG wanted to create a powerful visual centrepiece for its gala dinner at the leading international leather fair in Milan.The event would bring together members, brands, and partners from across theworld, a fitting moment to reflect on two decades of impact and look ahead to the future.

THE BRIEF

To craft an engaging, multi-screen animation that captured LWG’s global storyfrom certification and collaboration to its vision for a sustainable future.

OUR APPROACH

Working closely with the LWG communications team, we used our Double Diamond framework to guide the creative process, from discovery to delivery. Discover: We explored the essence of LWG’s mission, history, and stakeholder community, identifying key milestones and emotional touchpoints that defined their 20-year journey.

Define: We shaped a narrative centred on collaboration, progress, and purpose weaving together impact data, human stories, and sustainability commitments into a single, cohesive storyline.
Develop: Using curated stock footage, custom motion design, and LWG’s visual identity, we developed a cinematic animation that celebrated the organisation’s global influence while setting an inspiring tone for the evening.
Deliver: The final five-screen film debuted in Milan, creating an immersive visual backdrop that resonated with guests and captured the spirit ofcelebration.

THE RESULT

The animation became the emotional heartbeat of the event, uniting attendeesin reflection and pride. The video’s combination of storytelling, visual design, and sustainability messaging elevated the experience, setting the tone for a night that celebrated collaboration and purpose.

CLIENT FEEDBACK

“I just wanted to drop you a line to say a heartfelt thank you for our fabulous video. It looked incredible on site, and we had so many compliments”. Debbie Burton, Leather Working Group

Impact

Delivered within a four-week production window
Premiered on a five-screen installation at LWG’s global 20th anniversary event in Milan
Garnered widespread praise from attendees and industry leaders

Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

We have been privileged to have worked for Laithwaites Wine for over 3 decades. While on this amazing journey we have provided nearly all the services within our offering.

Task

Result

We were absolutely thrilled when Love & Light hit No. 1 on the Official Independent Album Breakers Chart, and even more excited when we received a No. 1 plaque for our involvement in the project. Working with Tom and his team was a true collaboration, and it’s always so rewarding to see how our design work complements the music in such a meaningful way.

“Collaborating with H2 on my album ‘Love & Light’ was a fantastic experience. Their innovative ideas and creative talent shone through in every aspect of the project. The team’s professionalism and friendly nature made the process smooth and enjoyable. I am extremely pleased with the outcome and will definitely be working with H2 again!”

Tom Speight

Promotional Marketing & Merch

Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

We have been privileged to have worked for Laithwaites Wine for over 3 decades. While on this amazing journey we have provided nearly all the services within our offering.

Task

1. Rebrand Goldstar’s visual identity to align with their reputation for innovation and trustworthiness.
2. Develop comprehensive brand guidelines to ensure consistency across all marketing materials.
3. Design and build a responsive website that showcases Goldstar’s services and enhances user experience.
4. Create bespoke CMS user guide for their stuff to update the website.

Our Approach

H2 collaborated closely with Goldstar to understand their brand values, target market, and business objectives. Our approach included the following key steps:

Logo Rebranding:
We rebranded Goldstar’s logo, retaining the iconic star to preserve brand recognition while modernizing the design to reflect their forward-thinking approach.

Brand Guidelines Development:
We developed extensive brand guidelines, defining typography, layout, and color schemes tailored to professionals in the transport and cargo shipment industry. This ensured a cohesive and professional look across all platforms.

Photography Curation:
We gathered powerful and bold photography that embodies the new brand identity, highlighting Goldstar’s modern fleet, cutting-edge technology, and dedicated team. This also involved digitally retouch vehicle livery to stock imagery.

Website Design and Development:
Our team designed and built a responsive website, ensuring optimal performance on all devices. The new website not only looks aesthetically pleasing but also provides an intuitive user experience, making it easy for clients to navigate through Goldstar’s range of services.

Laithwaites Wine - Direct Mail Pack

Graphic Design // Photography // Copywriting

118

We have been privileged to have worked for Laithwaites Wine for over 3 decades. While on this amazing journey we have provided nearly all the services within our offering.

The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.

Visit the new Ti2 site

Task

Work

To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.

Results

Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.

The redesign process was well-received by customers who appreciated the modern design and improved user experience. Customers specifically praised the streamlined checkout process and the ability to customise products. As a result of the updated branding and website design, Ti2 saw a notable increase in sales, with customers finding it easier to navigate the website and make purchases. The overall result was an improvement in customer satisfaction.