What is digital animation, why does your company need it and what benefits can a good digital designer bring?

Digital animation is a form of art that has been around for the last century. It's used in many different forms, including film and video games.

It can be used on websites to bring a page to life or create eye catching logos and graphics. Digital Animation is a great way for businesses to stand out from their competition as well as save money because it can be done by one person instead of an entire team of designers, animators, etc.

In this blog post we will go into more detail about what digital animation actually is as well as some examples of how it might be used differently depending on the business goals and target audience. We'll also cover some common questions about digital animation such as: What are its benefits? Who uses it?

What Is Digital Animation?

You may not know exactly what it is, but there’s a good chance you’ve already seen some digital animation examples on the web! Digital animation incorporates 2D animation and 3D animation, as well as ‘2.5 animation’, which incorporates a mix of 2D and 3D elements. If you’re looking for a digital animation for beginners’ explanation, it’s essentially the moving elements that you see on a website. 

The most well-known examples of digital animation are, perhaps, movie blockbusters, like Toy Story or The Incredibles. On websites, you’ll notice digital animation every time you see animated loading icons, cartoon infographics or visual forms. 

How Is Digital Animation Made?

If you want us to explain about animation video and digital movie tools, we could be here for a while! Suffice to say, digital animation software is the cornerstone of creating engaging animations. When creating 3D animations, designers create the imagery as a 3D model before animating it. However, 2D animations can be hand drawn, using electronic pressure-sensitive tables. Both methods rely on digital animation software and tools to create the animations you see on websites. 

Once the initial imagery or model has been created, designers create key frames, which set out the most important movements. Next, algorithms are used to ‘fill in’ the frames in between and create a seamless animation. Following this, the animation will be edited and enhanced until you’re happy with the finished product. 

In practice, digital animation starts with an idea or concept. Perhaps you want to improve the user experience (UX) of your website or create a unique character to develop your brand? Whatever your goal, digital animation can bring your ideas to life and make your multimedia strategy more engaging and effective. 

Why Does Your Company Need Digital Animation?

If you want to acquire or retain customers and outperform your competitors, you could certainly improve your marketing strategy by incorporating digital animation into your plans. It’s well-known that the human eye processes visual imagery more quickly than written text but the concept of moving images (animation) takes things to another level.

By animating media assets, you can capture a user’s attention and, most importantly, direct their attention to exactly where you want it to be. If you want to emphasis a call-to-action, for example, making it animated will ensure that it ‘jumps out’ at the user. 

For some companies, however, digital animation and digital movie tools in multimedia are about more than simply marketing. If you sell products online, for example, you may want to use digital animation to bring your products to life and enable users to really experience goods before they place an order. Similarly, some retailers and manufacturers are using digital animation to facilitate user customisation and personalisation. 

Today’s users don’t spend long searching for the information they’re looking for. In fact, you only have a few seconds to capture a user’s attention before they’ll be off to another website. By using digital animation online, you can optimise your site’s UX, increase engagement and enhance your brand image. 

Where to Use Digital Animation

If you have a business website, there are numerous ways you can use digital animation to improve your company’s online presence. Here are just a few of the ways digital animation can be integrated into your site:

  • Explainer videos
  • Animated infographics
  • Navigation
  • Loading icons
  • Visual forms
  • Storytelling
  • Dynamic backgrounds
  • Slideshows and galleries
  • Whole page motion
  • Automated scrolling

What to Look for in a Digital Animation Designer

As you might imagine, creating high-quality animations requires talent, expertise, and experience. Although there are plenty of animation tools out there, only a professional designer can really bring your ideas to life through this medium. Furthermore, professional-grade digital animation software is typically expensive but using an established designer will enable you to access the best tools without investing in subscriptions or one-off software costs. 

If you want to elevate your online strategy, you’ll need to know what to look for in a digital animation designer. First and foremost, take a look at their work and see if it matches your needs. Some designers specialise in 2D or 3D animation, for example, so it’s important to ensure that your preferred designer will be able to deliver what you’re looking for. 

Additionally, seek out reviews and recommendations, to get a feel of whether a designer delivers the level of customer service you expect. While outstanding animations are certainly a top priority, a good working relationship and seamless communication should be expected too. 

As digital animation becomes an increasingly important part of the online experience, digital animators are in high demand. Due to this, it’s worth checking how accessible your chosen designer is or how long you’ll need to wait to get on their client list. 

Find Out More About Digital Animation with H2

Now you’ve got an insight into what digital animation is and why it’s such an important part of your online presence, why not talk to us about integrating animation into your website? Whether you’ve got an idea in mind or you’re looking for inspiration, we can provide the guidance and expertise you need to incorporate digital animations into your brand strategy.

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